P-THREE appointed as sole advisors for Electric Playbox rollout

P-THREE have been appointed as exclusive real estate consultants for the expansion strategy for Electric Playbox, a competitive socialising concept based upon an immersive, social, team experience which takes place in interactive Playboxes with players working together to overcome challenges and which is based in Waterloo, London.

The concept is founded by Will Dean MBE and CEO and David Spindler, CFO and Head of Property who, between them, were the brains behind the global phenomenon which is Tough Mudder and Tough Mudder Bootcamps respectively. Electric Playbox brings together a range of technologies including projection mapping, touch screens, motion tracking and surround sound to deliver a hyper-immersive experience with no need for headsets (merely a visor) and which is suitable for those aged 8 and over.

Thomas Rose, Co-founder of P-THREE said: “It is great to be working with a new, innovative technology based brand looking to expand. The Electric Playbox concept of small groups in individual playbox rooms creates a great atmosphere for a group of friends or family unit. The size requirement of around 3,000 sq ft means the concept can work in almost any location in a large city or town”

Will Dean of Electric Playbox said: “We are delighted to bring P-THREE on-board for the expansion of the brand and were impressed with their “Consumer First” approach which is a data and research led-approach to real estate expansion strategy. We look forward to bringing the Electric Playbox brand to cities and towns around the UK very soon.”