P-Three Trending: Wellness
The numbers don’t lie. More and more people, especially Gen Zers, are ditching the pub to hang out at the gym - 47% of new joiners at PureGym this January were under 25, and when asked, 44% of the company’s Gen Z customers said that wellness and fitness were core to their social lives.
The phenomenal performances of active wear, gym equipment, and health food retailers don’t lie. And the arrival of hot new health, spa and fitness spaces around London is the surest sign that this has gone beyond a trend: wellness is here to stay, and it is one of commercial property’s biggest opportunities.
Wellness is not a fad. It is not a trend that will have its day and fade away. We’ve witnessed a comprehensive shift in consumer attitudes, impacting every aspect of real estate from offices to shops to where we live. Gym and wellness centres are not just places to get fit in - they are the new lifestyle and social venues, especially for health-conscious Gen Z. Asset owners take note. Bring wellness and health into your places and properties, and watch the people follow.
So we’ve prepared a briefing for you, of the big news from the wellness, fitness, luxury leisure and retail scene - the places, the hot properties, the people, and the crucial data behind this phenomenon shaking up the scene.
👫PEOPLE
Female-first global marathon returning to London
Nike is preparing for the second installment of its After Dark Tour, a global women’s race series of 10K runs and half marathons, and London is on the list. The women’s running concept - which includes social and community activities - was launched last year, attracting more than 50,000 runners across seven venues. The After Dark Tour will be back in London some time in the autumn.
Zara draws crowds with gym concept range
“Zara is now in the gym and fitness game and it’s the most stunning equipment I’ve ever seen!” That was the verdict of one Instagram influencer, who declared “Fitness girls with good taste RUN TO ZARA”. And so they have, in extraordinary numbers. The Gym Collection Concepts range doesn’t resemble traditional gym gear, nor is it meant to. And it’s working - wellness retail has a new player.
Bringing women’s health services closer to home
As of the end of March every part of Wales has a specialist women’s health hub offering menopause, contraception and menstrual health services. Through local health boards the Welsh government will offer spaces “for women to get the help they need at every stage of life”.
🏙️ PLACES
Wellness heaven high above London
Up in the rarified atmosphere of the Shard, Matrix Fitness has completed a refresh and expansion of The Sky Gym at the Shangri-La. London’s highest gym and spa, already home to the highest swimming pool in Western Europe, just got that bit more exclusive with the inclusion of the Sky Sauna offering guests “an exclusive oasis” from their troubles below.
SportsShoes.com sets down in Shoreditch
No serious wellness seeker of any kind underestimates the importance of footwear. Nor the hip beauty of the perfect running shoe. Enter SportsShoes.com to the London retail scene, with its first and only store opened in Shoreditch in January, offering a “no bags, no hassle” try, buy, next day delivery service.
Wellness and shopping, under one prestigious roof
It could be the perfect marriage between leisure and retail, in the most luxurious of settings. That’s the aim behind the introduction of a refreshed 235 sq m area at Harrods, completed in March, to make space for Italian tech-driven “elevated and immersive wellness experience” specialist Technogym.
🏢PROPERTY
Gymshark just reported its 13th year of growth - in 13 years of trading
📈 There’s no arguing with 13 years of consecutive sales growth in 13 years of operating. That was the news from Gymshark in March: in the year to end of July 2025, the group, which is still run by founder Ben Francis, saw sales jump to £646 million, a record even for Gymshark, up from £607.3 million the previous year. Yet despite this phenomenal performance, indications are that Gymshark isn’t planning on a major roll out of new stores. Will that change?
Gyms and wellbeing operators driving increased appetite for London lettings
The strength of the retail and leisure sectors in London isn’t just down to wellness operators, but they are playing their part. 2025 saw a healthy uptick in requirements from leisure operators - including gyms, health and wellbeing operators - with Colliers recording a 60.1% jump on the previous year.
High street health on a high
📈 Holland and Barrett is on course for £1 billion in revenue by the end of the year. The retailer is on its third consecutive year of double digit revenue growth and showing no signs of slowing down, and it’s physical stores that are still accounting for the bulk of sales. Holland and Barrett is now a serious consideration for any retail-led mixed-use site.
💬 P-THREE SAYS
Wellness is not a fad. It is not a trend that will have its day and fade away. We’ve witnessed a comprehensive shift in consumer attitudes, impacting every aspect of real estate from offices to shops to where we live. Gym and wellness centres are not just places to get fit in - they are the new lifestyle and social venues, especially for health-conscious Gen Z. Asset owners take note. Bring wellness and health into your places and properties, and watch the people follow.
And finally… P-Three has just marked 12 years working with one of the hottest fitness and wellness brands in London with the signing of Third Space’s 18th site, at the O2 Centre in Finchley Road… with more deals to be announced soon
Image: Zara
